Portfolio
Marketing Strategist.Editor.Creative Problem Solver.
20+ years shaping brands, stories and strategies that actually work.
Selected Work
marketing & pr
New Carwash Build
A complete carwash transformation supported by digital marketing, PR, video production and a targeted grand-opening campaign.
ai | creative production
When AI Goes Wrong
A creative experiment exploring the unexpected results, limitations and lessons of working with generative AI.
EDITORIAL & PUBLISHING
Published Magazine Work
Two decades of storytelling, editing and creative direction for national travel and lifestyle publications.
ux design
Website Audit
A UX case study focused on improving Etsy's user experience through clearer messaging, intuitive design and thoughtful microcopy.
"I've spent two decades at the intersection of words, images, and strategy — which is a fancy way of saying I know how to make people pay attention."
Marketing StrategyPRSEO / AEO / GEOEditorial WritingBrandingPhotographyIllustration
Let's make something worth reading.
Whether it's a brand, a story, or a strategy — let's build it together.
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